What do you do as a news organisation when you think you have a meaty story that could go viral and be popular?

The BBC is like a dog with a bone about the topic of people who are leaving Islam. However, since no one has been that interested in the topic, it hasnt really surfaced much.

So what is an organisation to do when it doesnt gain the expected results the first time (9 January 2015)? Well, ofcourse, try again (8 June 2015) and again (28 September 2015).