"The Inspired by Muhammad campaign is designed to improve the public understanding of Islam and Muslims. It showcases Britons demonstrating how Muhammad inspires them to contribute to society, with a focus on women’s rights, social justice and the environment. The campaign coincides with a national polls conducted by YouGov which shows that the 69% of people believe that Islam encourages the oppression of women, that just 6% of people associate Islam with justice and that just 6% believe that Islam promotes active measures to protect the environment. Overall, nearly half of all people in the UK believe that Islam does not have a positive impact on British society."

A new website, Inspired By Muhammad, provides online support for the campaign by hosting straightforward information about Islam, Muhammad and British Muslims. The website is designed to meet the need the YouGov poll highlighted for accessible information: 60% percent of people say they don’t know very much about Islam; 31% say information about Islam is not very accessible; 33% would like to know more about Islam and just 3% say they get their information from Muslim organisations.