Officials in Shanghai are urging parents to have a second child, the first time in decades the government has actively encouraged procreation.
A public information campaign has been launched to highlight exemptions to the country's one-child policy.
Couples who were both only children, which includes most of the city's newly-weds, are allowed a second child.
The move comes as China's most populous city becomes richer and older, with the number of retired residents soaring...
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