Sales & Marketing

Spectacular sounding names of organisations

I was reading today that ""The Coordination Committee of Major Mosques and Islamic Centres" have announced..." and having never heard of this huge organisation before, I decided to google it and it linked me to .

Now that suddenly seems to be less spectacular. (if I am wrong and this is actually a big organsition or something, please correct me.)

I wonder if this is in the long tradition of spectacularly exaggerated names that many people use?

There is the "European Islamic Centre" that UKIM are opening in Oldham, and many asian business can't help but adding worldwide, continental or international to their names.