Bosses slam 'throw a sickie' ad

Published by You on 7 January, 2009 - 04:12

Bosses slam 'throw a sickie' ad

An advert for a cold and flu medicine has been criticised for encouraging workers to "throw a sickie".

The TV and web "Take a Benylin Day" ad offers advice on what to tell the boss when calling in sick and reviews the best DVDs to watch while at home.

The Federation of Small Businesses said the adverts were "outrageous".

The advertising company behind the campaign, JWT, said it had taken the advice of experts that taking a day off sick could help recovery from illness.

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