The Muslim fashion magazine, Ala appeals to a conservative, chic female market in Turkey and in its debut year (2012) outsold Vogue and many other established fashion magazines. Interviewer: So what are the guidelines for conservation chic? Editor: We should cover our body except our hands, feet and face. Interviewer: Do you want the clothes to make Muslim women look attractive? Editor: No, we don't want to look attractive. Interviewer: But this to me, does look attractive, attractive clothes and an attractive woman. LOL

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